July 2008
1 post
Steve Schmidt - the guy who’s running John McCain’s campaign - is like Karl Rove’s son.
Schmidt is probably one of the best targeter of voters in the country. He really knows how to connect one-on-one with voters.
He doesn’t just do polling like other consultants - he uses commercial market studies.
He reduces voting to who shops at Wal-Mart, Target and Costco and how to...